How to get more customers as a craftsman company in 2026
Concrete strategies to attract more customers as a craftsman. From online visibility and reviews to professional quotes.
Most craftsman companies rely on word-of-mouth recommendations. But in 2026, over 80% of Danish homeowners search online before choosing a craftsman. If you are not visible there, you lose customers to those who are. Here is what works.
1. Make your online profile professional
Your company profile is your digital business card. Whether on Mestermatch, Google, or social media, it should include:
- Professional photos of completed work (not just selfies on the construction site)
- A clear description of what you offer and in which areas
- Updated contact information and opening hours
- Your CVR number and any certifications
Photos sell. Companies with 5+ project photos on their profile receive significantly more inquiries than companies without photos.
2. Collect reviews systematically
Reviews are the most important trust signal for new customers.
Ask for feedback after every project
Send a short message or email 1-2 days after project completion. Most satisfied customers are willing to write a review.
Make it easy
Send a direct link to your review page. The fewer clicks, the more reviews.
Respond to all reviews
Thank positive reviewers and respond professionally to negative ones. This shows potential customers that you take quality seriously.
3. Respond quickly to inquiries
Response time is crucial. Our data shows:
- Companies that respond within 2 hours win significantly more jobs
- Response times over 24 hours reduce the chance of winning by over 60%
- A short "We received your inquiry and will get back tomorrow" is better than no response
Even when you are busy on a job, you should set aside 15 minutes morning and afternoon to respond to inquiries.
4. Write better quotes
A good quote is not just a price — it is your sales pitch. The best quotes include:
- A personal greeting showing you read the inquiry
- A clear description of what the work includes
- Specification of materials and quality
- A realistic timeline
- Your warranty terms
- A professional layout (not a text message with an amount)
5. Specialize
Generalists compete with everyone. Specialists compete with few.
Consider focusing on an area where you are particularly strong:
- A specific type of renovation (bathrooms, kitchens, roofs)
- A specific geographic area
- A specific customer group (commercial, housing associations, villa owners)
- A niche (energy optimization, older homes, design projects)
"Specialist in bathroom renovations in North Zealand" is a stronger positioning than "We do everything everywhere".
6. Use before/after photos
Document your work consistently:
- Take photos before, during, and after every project
- Ask the customer for permission to share the photos
- Share them on your profile and social media
- Use them in your quotes as references
7. Network locally
Online visibility is important, but local relationships are still invaluable:
- Collaborate with complementary companies (a carpenter can recommend an electrician and vice versa)
- Participate in local business networks
- Be active in local Facebook groups (helpful, not salesy)
Create your company profile on Mestermatch
Become visible to thousands of homeowners looking for craftsmen.
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